You know that out-of-it feeling you get when you've been totally unproductive all day? Like sort of spacey tired?

Yep. That's me today.

I analyzed 120 magazine ads today. Yeah, that's not a typo. I've counted men, women, children, smiles and product placement. I've looked at body language, colors, and target audience. There is nothing about those 120 ads that I couldn't tell you. Except, maybe, what they're selling. Ha.

In case you're wondering, no, I'm not a glutten for punishment and I don't have a strange fascination with advertizing. This is the big sociology assignment that is due on Monday. I'm looking at how advertising tailors itself to different genders. I'm also trying to figure out what we learn from the ads. We women learn we are to be pretty, soft and generally care more about a certain lifestyle than a particular product. Men learn to be stylish, drink a lot and always know what time it is. No joke. I base that purely on the number of ads geared toward a specific product for men and for women. Women's magazines contained ZERO ads for alcohol, tobacco or watches. Mens had more watch ads than anything else. A close second was the alcohol ads. Funny, huh?

So, yeah. I won't bore you with any more of my anguish.

T.

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