"You gonna hate me, Imma hate you too. Simple as that. Die mutha fucka, die mutha fucka, die. If you don't give a fuck, I don't give a fuck." ~ Diddy on Nas' "Hate Me Now"

SOHH it seems that Diddy and his campaign to take over the net with his ego-driven viral videos/video diary has backfired. No, he didn't violate the terms and services agreement. No, he didn't misrepresent himself. And despite him videotaping himself taking and piss and comparing it to some of the best sex he's ever had, he didn't even overexpose himself.

The story goes... Diddy creates a video of himself at Burger King proclaiming himself the king of music and fashion. Nothing strange there. He goes on to order a Whopper and then announce that he and BK bought a channel on YouTube and it's named "Diddy TV" (all channels on YouTube are free).

Within hours of the clip being added to YouTube over 1,700 comments were left, most of them negative. Shortly thereafter, spoofs and parodies of Diddy’s vids began popping up, in particular one by the user LisaNova who goes to a fruit stand and orders a fruit salad with everything and says that she is partnering with the stand to BUY a YouTube channel. Inferring how "smart" a deal it is. Are you catching the shade here?

Long story short, peeps are pressed that Diddy did what he does: makes a million dollars out of fifteen cents. Diddy helped mainstream hip hop, why would mainstreaming and profiting off of the latest internet fad be any different. Kudos to him for doing it just in time for the announcement that Google not only acquired YouTube, but that both entities have etched deals with major record labels which makes them less like copyright infringers and more like pimps in their own minds.

Will this mole hill won’t keep Diddy down. Well, according to Burger King, which on Monday announced a multi-year, multi-platform campaign showcasing Diddy, "No." And if they asked Whitney, the answer would be "Hell to the no!

But anyways, Diddy’s Press Play hits stores this Tuesday (10/17). Although you shouldn’t wait until then to press play and listen to “Thought U Said” featuring Brandy. Brandy is a bad girl and despite the fact that she hasn’t released a project since 2004 but both Kanye and Diddy have called on her everytime the beat drops speaks volumes.

Categories: HIP HOP NEWS [t]

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» Wilfredo (121.8.142.60) on 2010-09-02 01:52:49

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