Sunday. 9.17.06 8:17 pm
“Rockefeller died of AIDS that was the end of his chapter/And that’s the guy ya’ll chose to name your company after?” — Nas “Ether”
The earlier days of Roc-A-Fella seemed so promising, but now it seems that the present doesn’t hold key to the past. Amil appeared to add some much needed femininity to the Roc, now I hear she’s working at K-Mart, Walmart, or something with a “mart” at the end. Memphis Bleek had more of a chance to shine in the earlier stages of his career. However, he seemed to be falling deeper in the mud with every next effort following his 1999 debut Coming of Age, and his most recent release, 534, flopped ridiculously upon hitting the shelves in 2005. Cam’ron doesn’t even acknowledge the Roc, even though he endured perhaps the most commercial success from the platinum selling Roc-A-Fella debut Come Home With Me. Nowadays, he can’t even move 300K.
The only one who actually made a step-up since his departure of Roc-A-Fella records is Juelz Santana. But with three music videos (“Clockwork” got no burn), only bringing him to gold status, the amount of money spent didn’t even get back to Def Jam’s offices let alone Juelz himself.
Foxy Brown is a joke. We’ll just leave it at that. Although desired by Damon Dash, Twista was never signed, but he would’ve done the label some good with some strategic Kanye collabos.
As for the Philly aspect of it, Freeway is the only real one on the Roc. The Young Gunz were just a waste of money. Peedi Peedi ("Crack" or whatever his name is) is bound to tear apart The Roots’ respected reputation. Yet Jay would rather drop Beanie Sigel before this dude?
So, they say Beans has been dropped from Roc-A-Fella and that he released a dis track or got on stage denouncing Jay for this (or something like that), but I can’t be sure. If there is any truth to this, then this would be yet another bad move from El Presidente.
I think that Jay has all the experience necessary to produce yet another "dynasty," but he isn't applying them. Dropping the wrong artists and signing mediocre talent has taken Roc-A-Fella to has-been status. We know Bleek is your boy, but when it ain't jumping off, it just ain't jumping off. Refusal to replenish the roster is the reason why the Chi is pretty much the backbone of the whole label. And that's not a good look, 'cause I remember when The Roc and Ruff Ryders were doing it... what a difference a decade makes.
Speaking of the Roc, what's gonna happen when or if Jay leaves Def Jam? As close to the edge as it is already, I can only say one word: Fold.
Posted by SOHH Reckless at September 13, 2006 04:37 AM
Comments
“Rocafeller died of AIDS that was the end of his chapter/And that’s the guy ya’ll chose to name your company after?”—Nas “Ether”
Ether was full of lies, unless there was a hustler from Marcy named Rockafeller, the real one didn't die of AIDS, it wasn't even around back then.
Nas lost bad.
Posted by: The Ghost at September 13, 2006 05:17 AM
2ND......WWW.MYSPACE.COM/THEJJTWINS
Posted by: GGG at September 13, 2006 06:37 AM
"YA'LL ROCK FELLAS
I ROCK HOES"
Nas said it best
NOVEMBER 7TH - HIP HOP IS DEAD
Posted by: Nas at September 13, 2006 06:41 AM
i think the real reason for the fallin rap album sales is because of the the amount of internet downloading that goes on. everyone has broadband nowadays and would much rather download than buy. even with a album download from the net, u get the covers aswel the official track names and all that other shit. why would anyone wanna spend money when u can get it for free.
Posted by: Nas at September 13, 2006 06:45 AM
Man the fans of those times have gotten older....period. Best thing to do is to keep it fresh with new and popular talent. The key is finding an artist who can sell to the masses. Since Kanye already gotta label, let Bleek president that thing. That way everybody carries weight, and nobody gets pissed. Main thing is.....to do it gradually like 50 is doing it. Let people hate you, but let the artist get that love(exp.Young Buck,Hot Rod, Banks,Olivia). The mistake Jay is making is signing people and putting'em on the shelf with no exposure. Hoping word of mouth in 2006, will sell records. Also, remember this......PEOPLE STILL BUY RECORDS IN THE SOUTH !!!! Jay's album is a sink or swim for the others on the Roc no doubt.
Posted by: Young Guice at September 13, 2006 06:50 AM
“Rocafeller died of AIDS that was the end of his chapter/And that’s the guy ya’ll chose to name your company after?”—Nas “Ether”
It's Age not AIDS...get it right
Posted by: Serious Business at September 13, 2006 06:52 AM
5th!!!! LoL. But He really didn't die from AIDS. I looked that shit up a few years ago because that shit sounded suspect. I always check my shit before I put it in a verse.
BUT ANYWAY, Its over for the ROC. Let's keep it real. If these cats haven't sold records by now, why would they all of a sudden go platinum?? Their too far in their careers. People have made up their minds about them already. But we'll see. T.I. wasn't selling that much at first.... Now look at him....
Posted by: JG at September 13, 2006 06:53 AM
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