Friday - August 25, 2006 by Carl Chery P. Diddy In this week's Pulse Report, the streets are buzzing about Diddy making a fool of himself, Loon and 40 Cal's conflicting reports about their beef and an altercation breaking out at NYC's Idlewild premiere. 1. Diddy demands Proactiv bragging rights. Diddy, Diddy, Diddy. He allegedly invented the remix and now Puff claims to be the first to use Proactiv skin care. Take that! Take that! A drunken, platinum-teeth sporting, doo-rag wearing Diddy recently made the revelation in a clip presently floating on the net. "Ya'll know damn well that Lindsay Lohan and Jessica Simpson is not using no Proactiv til Diddy wore Proactiv. Now, ya'll into skin care products. Now ya'll think it's official," Diddy complained. "Well ha! I was on Proactiv for seven years. That's why I got the silky smooth, cocoa butter skin. So Lindsay, Jessica, you're late. You should have followed my pretty ass from the beginning." O...K! Moving along. Your boy is so concerned with being stuntastic that he recently posted a clip of him waking up on Myspace. The subject at hand? Well, the Puffster reveals that he doesn't like having crust in the corner of his lips and suspects that his morning breath may be kicking. Eeeewwww! TMI, Diddy. TMI! Diddybop then talked about his breakfast preferences. Sausage, egg and cheese anyone? Look for more online clips from Diddy. The mogul swears that his myspace page will stay updated with fresh new videos. But just as Puff was putting new stuff up, old items resurfaced. Some may remember that shock jock Wendy Williams was allegedly suspended from New York's Hot 97 because she accused Puff of being gay. The photos that apparently lead Williams to that assumption are now posted online. One photo pictures Puff's lips uncomfortably close to those of his former protégé, Mason Betha, while another has him unintentionally mooning a crowd on an unknown beach. 2. Loon gives his side of the story. In recent weeks, 40 Cal has been making the media rounds, claiming that Loon took off running during an altercation the two had in a Harlem, NY barbershop. The Dipset young gun even stopped by SOHH.com to detail the encounter last week. Not so fast, according to a recent New York Hot 97 interview, Loon claimed otherwise. The former bad boy's account had him busting 40 in the head with a shovel. A woman, who claimed to be waiting on 40 outside of the shop when the fight took place, phoned into Hot 97 to corroborate Loon's story. Minutes into the interview, 40 called into the station. The two proceeded to discredit one another, speak on top of each other and issue threats for the remainder of the interview. So why are these two even feuding? Well, according to Loon, Cal set it off when he began taking shots on record. "Me and Jim Jones had a little friction between us and the kid 40 Cal supposedly had got on a few records with Jim Jones... talking about me and stuff," the Harlemite told Miss Jones on the morning show. "I knew Cal for a long time so when I seen him I just felt kinda disrespected with him trying to acknowledge me as a friend...you know partake in a conspiracy to try and assassinate my character, embarrass me or whatever the case may be. Dude knew he was out of order for partaking in this type of situation then when you see me, you just think you gon give me a pound." 3. Fight breaks out at Idlewild screening. Who ever said journalists are punks? Well, SOHH.com was present when a fight broke out during a press screening of OutKast's Idlewild in the big apple yesterday ( August 23rd). It is actually uncertain whether the two pugilists were writers or not. According to a SOHH correspondent on the scene, the scuffle coincidentally jumped off during one of the movie's most violent scenes. As two men duked it out in the front row, one stood with his shirt off, yelling, "he jumped me, he jumped me." As bullets flew on screen, attendees began moving around nervously, wondering if anyone actually had a gun in the theatre. Security guards eventually intervened and threw the boxers out. According to the guards, the fight was sparked when one of the two men repeatedly bumped his knee into the other sitting directly next to him. 4. Def Jam prevents Ye from rhyming in Khaled clip. Perceptive heads may have noticed that Ye only raps the chorus in DJ Khaled's video for "Grammy Family." No, it's not another one of Kanye's brilliant left concepts. A source at Koch Records recently told SOHH.com that Def Jam allowed the Louis Vutton Don to appear in Khaled's clip, but wouldn't let him perform his verse, hence the collection of Good Music artists reciting his raps throughout the video. 5. Pete Rock signs to Violator Management? DJ Premier just helped Christina Aguilera's Back to Basics reach the top spot on the Billboard 200... and Pete Rock may just be next. A source close to SOHH recently bumped into the Chocolate Boy Wonder and learned that he was heading to the Violator offices. Apparently a management situation is on the table. The powerhouse management company could definitely help Pete return to the forefront. Regardless, the legendary producer has been doing quite well for himself. In the past year, Pete has upped his mainstream contributions, producing for Jim Jones and 50 Cent among others. [For any questions, comments or criticisms, hit up Carl Chery at www.myspace.com/hdottt]

Categories: HIP HOP NEWS [t]

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